In this episode Gary Klein reveals all his insights on his book, Seeing What Others Don’t, where he reveals when, why, and how insights are formed and what blocks them.In his book Klein shares stories involving his years of cognitive learning research that uncover the origins of creativity and how many successful innovators were able to create their marvelous ideas. The goal of the book is to help you train your brain to be more creative, effectively solve more problems, avoid disruptive idea blockers, and think faster than the average person.This book is perfect for entrepreneurs who work in a stressful, fast-paced environment and want to learn how to improve their cognitive thinking skill in order to make fast, intelligent decisions.About Gary Klein:“I was trained in experimental psychology and over the years I got interested in seeing how people actually work outside of laboratories and specifically how people make life and death decisions under extreme time pressure. So we’ve studied firefighters, nurses, physicians and so forth to see what they actually do.I would make presentations on my work on decision making to audiences and there was a slide that I would use that had an up arrow and a down arrow. The down arrow was ways to improve performance by reduction and the up arrow was about what to increase in order to improve performance. What you wanted to increase was insights and so I would tell groups that and they resonated to it. They kept asking me questions about the up arrow that I didn’t have answers to. Finally I decided I need to do some research and study the up arrow which is what led me to writing this book.” – Gary KleinFor a detailed summary of Seeing What Others Don’t according to Gary Klein CLICK HERERelated Books:The Innovative Entrepreneur by Daniel SpluberAnticipate by Rob-Jan de JongThe Myths of Creativity by David BurkusFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.