As business owners, we often get caught up in the day‑to‑day — marketing, buying, admin — and forget what it feels like to be on the other side of the counter. In this short KISS (Keep It Simple Series) episode, I’m asking you to put yourself back in the role of a customer and use those experiences to improve your own business.

You’ll reflect on the retailers you love buying from and pinpoint exactly what keeps you coming back — whether it’s their service, product range, ease of purchase, or the way they make you feel valued. These insights can help you see your own customer experience with fresh eyes, so you can strengthen loyalty and boost repeat sales.

Perfect for independent retailers looking for practical, actionable ways to improve customer satisfaction and keep buyers coming back for more.

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