Our Focus on UX Writing continues as we explore what inspires the words we work with. We’ll speak with Ben Davies in London (former English teacher and PM, current cheese-balloon artists and UX Writer) and Meaghan Cooper in Stockholm (academia escapist into the world of UX) about how they stay sparked. Ben shares how they comb through app for awareness, and building awareness of how their own style can creep into their tone of voice. While Meaghan shows how her background in poli-sci and text analysis lends itself to UX Writing thinking and the critical need of having a crazy section in your Figma board. Both will speak about vomit drafts, so it’s a conversation for the ages.