Yoav Vilner’s first startup was a marketing firm for tech companies—and with 600 clients, it offered him an unparalleled education in the challenges startups face, and the methods to succeed.   

“I was very, very lucky to see the ins and outs of hundreds of startups, in different industries, trying to do different things with different budgets,” Yoav says. The education paid off. After that first startup, several others followed, all of them enjoying varying degrees of success.  

On this edition of Founders Journey, Yoav takes us through his career, including what he learned in that first marketing firm, his startup that helped save children from predators—and why he ultimately left that company to found his current startup, Walnut.io, which creates codeless software demos for sales and marketing teams.