Segment 1: How to make greeting cards more diverse. Cards are about relationships. So if none of the greeting cards on the shelf represent the person you're reaching out to, or the occasion you're celebrating, it won't feel quite right. Though recent decisions by Hallmark caused controversy, a few months ago they were making moves to make more communities feel "seen" in the greeting card aisle. Monic Houpe , product director, Hallmark Christy Moreno , editorial director, Hallmark Segment 2,