Segment 1: What does it mean to be presidential? Imagine a world in which campaigning for president was considered beneath the dignity of the office. That world used to be the United States! It's also one of the many takeaways from a recently published book from the University Press of Kansas that looks into how the office of the president has evolved in America's history. Steve Knott , author, The Lost Soul of the American Presidency: The Decline into Demagoguery and the Prospects for Renewal