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Another common objection is: “I AM SATISFIED WITH MY CURRENT SUPPLIER”
What they are really saying is that their existing supplier is the best they were able to find.
You may have a better product, service, warranty. You may have a better price but the prospect is telling you that he or she is satisfied from their perspective. (S)He doesn’t know about you or your company yet. Knowing why their relationship with the existing source is satisfactory will help you to proceed.
Another common objection is: “I AM SATISFIED WITH MY CURRENT SUPPLIER”
What they are really saying is that their existing supplier is the best they were able to find.
You may have a better product, service, warranty. You may have a better price but the prospect is telling you that he or she is satisfied from their perspective. (S)He doesn’t know about you or your company yet. Knowing why their relationship with the existing source is satisfactory will help you to proceed.
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