It’s the essence of strategy and the basis of everything—culture, hiring, IP, marketing, sales and client service—Segmentation. Most firms get it wrong. Here’s how to get it right.
The post <a href="https://rattleandpedal.com/market-segmentation-professional-services-getting-right/">Segmentation: The Marketing Foundation Firms Seldom Get Right</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.

It’s the essence of strategy and the basis of everything—culture, hiring, IP, marketing, sales and client service—Segmentation. Most firms get it wrong. Here’s how to get it right. The post Segmentation: The Marketing Foundation Firms Seldom Get Right appeared first on Rattle and Pedal.

It’s the essence of strategy and the basis of everything—culture, hiring, IP, marketing, sales and client service—Segmentation. Most firms get it wrong. Here’s how to get it right.
The post <a href="https://rattleandpedal.com/market-segmentation-professional-services-getting-right/" rel="noopener noreferrer">Segmentation: The Marketing Foundation Firms Seldom Get Right</a> appeared first on <a href="https://rattleandpedal.com" rel="noopener noreferrer">Rattle and Pedal</a>.

Segmentation: The Marketing Foundation Firms Seldom Get Right

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.

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Segmentation: The Marketing Foundation Firms Seldom Get Right

Segmentation: The Marketing Foundation Firms Seldom Get Right

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