Built on Passion

#269 Sego Ski Co. // Peter & Tim Wells - High-Quality, Handcrafted Skis Designed To Help Carry The Spirit Of Skiing Forward

10.12.2021 - By RY OutfittersPlay

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Matt sits down with Sego Ski Co co-founders Peter & Tim Wells. Sego Ski Co is a ski manufacturer making high-quality handmade skis Over the years Sego Ski Co. has been growing hand over fist as a rapidly rising star in the ski industry. One of the remarkable things about Sego Ski Co. isn’t JUST the fact that they make a remarkable pair of skis, it’s that despite experiencing some serious growth (expanding their facility, growing their team, etc.) they manage to stay committed to the foundational soul on which they’ve built Sego Ski Co. In addition to completely owning their entire manufacturing process, they’ve seriously grown their partnerships, working to help expand the accessibility of snowsports and get more people out there to enjoy it whether it’s their local hill or somewhere along the powder highway in BC. In this episode of Built On Passion Tim & Peter Wells peel back the curtain on some major milestones they’ve reached, their vision for where Sego Ski Co. exists in the snow industry, and the ‘how’ and ‘why’ behind starting Sego Ski Co.

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