Rinaldi Utama is the CEO and co-founder of Se'Indonesia, launched with a mission to redefine Indonesia’s quick-service restaurant landscape focusing on high-quality smoked beef rice bowls. He was previously CEO and co-founder of Lakuliner, a house of indonesian-fusion culinary brands. Before that he was part of the legal team at Kopi Kenangan.

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Timestamps

(00:36) Introducing Rinaldi Utama decided to focus on beef rice bowls

(03:47) Why Se’Indonesia also went into QSR business

(07:48) How Se’Indonesia is approaching scale across Indonesia and across SKUs

(14:15) Rinaldi’s Learnings from working at the start of Kopi Kenangan’s scale and starting from cloud kitchens

(15:44) Future of F&B in Indonesia and advice for F&B entrepreneurs starting out

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Directed by Paulo Joquiño

Produced by Paulo Joquiño

The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any ⁠⁠⁠⁠⁠⁠Insignia Ventures⁠⁠⁠⁠⁠⁠ fund. Any and all opinions shared in this episode are solely personal thoughts and reflections of the guest and the host.