Last week there were lots of lots of cyclists on the road here in Kuala Lumpur.

Why?

Because Malaysia won a Silver Medal in Cycling at the Tokyo Olympics and all of a sudden, cycling was on everyone's mind.

Anytime you have a sentiment like this, there's an opportunity for you to leverage it for your business.

And you don't have to be selling sporting equipment either.

Here in Malaysia, it could be as simple as doing a Cycling-focussed promotion. 

'Send us a photo of you and your bicycle for a 20% discount!'

But hurry. This Olympic sentiment may only last a few weeks or months.

Carpe Diem!

#carediem #leverage #olympics