How can business owners and executives manage their business through such a different environment due to COVID-19? Surprisingly, they need to do things that always drive success. You start by talking to your customers and understand what they're thinking. Then you adjust your business plan accordingly. It's not a sacred document with this much change going on, and it's OK to open it back up. Finally, once you have your new plan in place communicate it to your employees, get their buy-in and support.