Choosing the right vertical is crucial when starting a company. This includes not just marketing and development, but also the vertical you create and serve. A startup must know its core competencies. Getting to scale from zero is such a tough challenge that only a handful of startups succeed in "crossing the chasm" and reaching true scale across diverse users. So your vertical should always be customer centric. Make sure you are providing more and more support to your customers and building a team with the best people to propel the business forward.👍

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