Marketing and PR Insights with Social Southern Creative

Selective Shopping: How to Avoid Bro Marketing and Find an Online Course or Coach that Fits Your Needs


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In our latest podcast episode, we'll be discussing the ins and outs of bro marketing and how to avoid falling prey to its manipulative tactics when purchasing an online course. Bro marketing has become an all too common trend in the digital education space, where flashy sales pages, unachievable promises, and high-pressure sales tactics are often used to dupe people into buying courses that fail to deliver on their promises.

We'll explore some of the most commonly used bro marketing tactics, such as scarcity, social proof, and false sense of urgency, and offer practical tips to help you identify and steer clear of these manipulative tactics. We'll also dive into some red flags to look out for when considering an online course and share key questions to ask before investing your time and money in any online course.

Whether you're an aspiring entrepreneur, a freelancer or someone looking to improve their skills, this podcast will arm you with the tools you need to make informed purchasing decisions in the digital education space. Tune in to learn how to avoid the hype and choose courses that genuinely align with your goals and needs.

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Marketing and PR Insights with Social Southern CreativeBy Stephanie & Nina