American entrepreneur, best selling author and public speaker – Seth Godin

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I bring you THE Seth Godin. He usually doesn’t like talking about money specifically because it’s not part of his mission. He wants people to create their art, regardless of the money. But I had to ask, what if the money doesn’t come?

Learn in this interview why Think and Grow Rich might not be the best book, why it’s only about the money to a point, and Seth’s thoughts on climbing past your fears and flying closer to the sun.

You will love this!!

Go to SethGodin.com  for more info!

Thanks so much for listening!

Transcript:

Welcome to Eventual Millionaire. I’m Jaime Tardy and today I am lucky to have Seth Godin on the show. I am super excited. He has written a new book called The Icarus Deception. It was all through kick starter. Did an amazing job on that and I am really excited. Thank you so much for coming on, Seth.

SETH GODIN: Thanks for having me and thanks for the generosity in the work you do.

JAIME TARDY: Thank you. That’s the first time someone has ever thanked me, as I’ve had them show. Thank you very much. Tell me first a little bit about Icarus Deception, because I know my friend Natalie Sisson took pictures of it, because I don’t have it yet. She took pictures of it so I could read and get a gist more about what I wanted. Go ahead and tell us a little bit more about it.

SETH GODIN: I don’t know if I can give you a gist, but I can give you a rant.

JAIME TARDY: Please.

SETH GODIN: We all grew up and our parents grew up and our grandparents grew up with an industrial mindset. Industrialists make a lot of money. They made us all rich. Industrialism is about polishing the systems that exist to make them a little faster, a little cheaper and a little bit more reliable. Black Friday and buying a lot of stuff for Christmas and getting a raise and getting a good parking space and going to a famous college and making yes a million dollars, those are all industrial outputs and we’ve been doing it for so long we think it’s normal.

I wrote this rant for several reasons. The first is it’s not normal. It has only been going on for 100 years. Second it’s ending. It’s ending really in quite a crash the way all old eras end and there is a new revolution right here, our revolution, that has nothing to do with calmly and repeatedly churning out a little bit more of what we used to do and everything to do about connection and art and making a ruckus and making a difference and mattering and doing work that we’re proud of and so what drives me every day and has for a long time is what sort of impact do we have the privilege to make.

JAIME TARDY: Tell me what is this new revolution? How can we know what this next trend is so we can be a part of it?

SETH GODIN: Matt Ridley has a great riff. This is a computer mouse and he points out that there is no one on earth who knows how to make one; no one. If it weren’t for the organized efforts of 50,000 people, you could not make a mouse. Between getting the metal, creating the plastic, understanding the software, understanding the hardware, understanding the operations and then shipping it to your house, this is the work of a team of people and that team of people coordinated everything with nothing but this.

When we think about how rich and detailed our interactions are now compared t...