On October 8th, 2013, Brian Pennie experienced his first day clean after 15 years of chronic heroin addiction. Instead of perceiving his addiction as a failure, however, he embraced a second chance at life and decided to study the intricacies of human behaviour. Since then, he’s become a keynote speaker, PhD student, a lecturer in Trinity College and University College Dublin, a life change strategist, a radio presenter, an author and the creator of an online course called “Master Your Self-Talk”.