In a culture that worships impulse, self-control has all the appeal of soggy blanket. We see discipline as an imposition and chafe against the curtailment of our will. Cultural messaging and social belonging often hinge on following blind custom or our most unhealthy momentary inclinations. We exercise our autonomy or “choice” through (often market influenced) poor decisions. Freedom is conflated with whim. Any attempt to rein in stupidity is more than just the voice of a killjoy but an act of aggression. We’ve become such a precious, entitled bunch that the mere suggestion we temper our instinctive response feels like an insult. Where does that leave our health? Look around…

(This Mark's Daily Apple article was written by Mark Sisson, and is narrated by Brock Armstrong)