Birds eyeview of the methods and techniques involved in RESEARCH METHODOLOGY.Very often we find people talk of RESEARCH, both in academic institutions and outside. There are plethora of research studies undertaken and accomplished year after year, and in most of the the cases very little attention is paid to the important dimension relating to research ie RESEARCH METHODOLOGY. Without a "methodology" a great deal of research tends to be futile.In the context of planning and development , the significance of research lies in its quality and not in quantity.Thus an emphatic stance on the appropriate methodology , THE APPROACH.