Start Tiny with Allie Bjerk

Ever wondered what it's like to dive headfirst into the entrepreneurial waters and emerge not just swimming, but soaring?

That's exactly what we're unpacking today – from the shaky first steps of understanding your market's needs to the gratifying journey of growing a business that stands the test of time. Cast away any doubt as we trace my adventure since 2012, sharing the importance of pinpointing the exact problem your business solves and identifying who's out there waiting for your solution.

We don't just stop at the 'what'; we delve deep into the 'how' – engaging with your audience where they live and breathe, and offering them real value that goes beyond a mere transaction. We then shift gears to the game-changing potential of building personal relationships and how a simple coffee chat can unlock doors to a powerhouse of referrals, propelling your business into uncharted realms of success.

Discover the transition from active to passive income, where the art of distilling your expertise into scalable products can impact lives on a grand scale. As you listen, you'll catch the wind of insights on rolling out minimum viable products and evolving them through the lens of customer feedback, all the while exploring the mindset metamorphosis necessary to leave a legacy that's both far-reaching and deeply personal.

Strap in for this episode where we reveal the true grit behind a flourishing online empire and the strategies that can make your business thrive in the digital landscape.

In this episode, I walk you through how to think about creating offers inside your online expert or coaching business.

I also mention a free workbook that you can grab at this link.

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Show Breakdown:

00:00:00: Understanding your Audience

00:00:21: Introduction to the Start Tiny podcast

00:00:53: Creating offers in the coaching industry

00:01:34: Product & Service Packaging

00:02:01: The difference between offering a product and becoming a commodity

00:04:30: Importance of knowing who you are serving

00:05:54: Creating offers in health coaching

00:06:17: Catering to the pain points of your audience

00:07:36: Introduction to the Offer Wheel

00:08:33: Importance of a well-developed product

00:10:06: Time management and potential hurdles in high-ticket offers.

00:10:30: Understanding the psychographics of your buyer

00:11:02: Importance of offering a variety of products

00:12:34: Launching your minimum viable product

00:13:35: Allowing your products to evolve

00:15:13: Writing a Sales Page Before Creating the Product

00:16:53: Recommendation: Expert Secrets by Russell Brunson and

00:17:50: The seven-figure year mastermind offer

00:19:12: Conclusion & Thank You

00:19:22: Closing remarks and call to engage on Instagram

00:19:33: Promoting the "Start Tiny Society" membership

00:19:45: Farewell message

New in Business? Join the Start Tiny Society

Want the Tiny Offer Lab course to see my entire process?

Scaling to $1M? Apply for my Seven Figure Year Mastermind.

In this episode, international speaker trainer and coach Colin Boyd shares his experience with using a tiny offer in his business.

He discusses the benefits of his tiny offer, the Conversion Story Formula, which teaches people how to create a conversion story that connects with their audience and offer. Priced at $47, the offer has been very successful, with nearly 4,000 people purchasing it.

Colin emphasizes the importance of hiring the right people and shares that hiring a marketing director has been a game changer for his business. He also talks about the power of saying yes and figuring out how to make things work, as well as the importance of making decisions and taking action.

Colin encourages entrepreneurs to look back at their lives and identify the things they have always been passionate about, as these can provide clues to their true calling.

He also discusses the strategy of using teaching ads or comparison ads to promote the Tiny Offer®, as well as the importance of connecting with the audience and showing personality in the ads.

Overall, Colin's experience with the Tiny Offer® has been extremely positive and has helped him generate significant revenue and attract high-quality buyers.

If you want to learn more about Colin's strategy, he is running a live event next week!

In this practical and interactive series you'll discover:

The step-by-step way to design your Signature Talk so that your audience naturally wants to join your online courses using the "Infusion Selling™ Strategies" (This alone will be worth registering!)

The secret to sharing the right 'signature story' so that your audience rushes to enroll in your programs before you even make your offer!!!

Why 'selling at the end' of your presentation is the worst way to convert new clients...and the surprising thing you need to do instead

How to go from fear to confidence in under 9 seconds using the 'Confident Focus Technique' - this will rid you of speaking fear forever

You'll walk away feeling confident, clear, and ready to deliver virtual and live presentations that don't just get claps, but lead to a flood of clients...every time!

You can sign up for Colin's training here.

Prepare yourself for an unforgettable journey on The Decision Maker Show with Allie Bjerk. This episode is an absolute must-listen, as we unravel Valerie's inspiring story, a Tiny Offer success story, despite many trials and tribulations. We talk about choosing a niche, overcoming challenges, listening to your audiences, and more.

Don't miss this episode. It's not just a journey; it's an education, a masterclass in the art of persistence and achieving success against all odds.

Knowing how to build your revenue is not an easy job. This takes data proven strategies and knowing your people. Some pointers to take into consideration if you want to stop launching new programs and earn from the existing ones. No.1 Work on your sales page, Your sales page speaks for you. You have to align the sales page according to your personality, and keep it authentic and aligned with how you want it to be. Remember your landing page is your selling ticket it is where your audience meets with you for the first time.

No.2 knowing your audience; to create that limitless flow in your email listing you have to target those people who want to be there. See that's the difference between those who are just dabbling, you don't want to have a list of dabblers. That's the way you can create a limitless flow in your listing. These are the ones who want to learn from you, and working with such people creates a sense of satisfaction for both.

Understanding what strategy works for you; This specifies from business to business, know what category your business falls into and how it works for you. You have to create alignment in your digital presence; your sales page and your people.

Subscribe and Listen on YouTube HERE: https://www.youtube.com/AllieBjerk

Subscribe and Listen to The Allie Bjerk Show podcast HERE:

Apple: https://podcasts.apple.com/us/podcast...

Spotify: https://open.spotify.com/show/58Sl1hK...

Mission

My mission is to provide online entrepreneurs with the top strategies and support to scale their businesses without sacrificing their lives.

Here are the ways to work with us here at Allie Bjerk Coaching:

FREE CLASS: Watch our FREE class here: https://www.tinyofferlab.com/register...

️COURSES/ COACHING / MASTERMINDS: Learn about our online courses and masterminds by talking to a member of my team. Grab a spot on our calendar for your BREAKTHROUGH STRATEGY MAPPING CALL: https://alliebjerk.com/unfair-advanta...

Connect with me on Social Media:

http://alliebjerk.com/

https://instagram.com/alliebjerk/

QUESTION — Have a question about marketing, offer creation, scaling your online business, attracting high-quality leads, increasing your revenue, or building a team? Post in the comments section

Build a marketing strategy for a business that focuses on consistently reaching new audiences and converting them into customers through a specific sales page or offer. This approach can be effective for building a stable and predictable source of leads and revenue for a business, as it allows the business owner to focus on refining and optimizing the sales process.It's important to remember that different approaches will work better for various businesses and personalities, so it's crucial to find the best approach for you and your business.This can help you avoid the constant pressure to create new content and instead focus on rinsing and repeating your sales efforts for a new audience. It's also important to focus on creating consistent, high-quality content and building relationships with potential customers, rather than constantly trying to come up with new ideas or launch strategies.The goal is to create a sustainable, long-term approach to sales and marketing that allows you to grow your business without feeling overwhelmed or constantly having to start from scratch.

Subscribe and Listen on YouTube HERE: https://www.youtube.com/AllieBjerk

Subscribe and Listen to The Allie Bjerk Show podcast HERE:

Apple: https://podcasts.apple.com/us/podcast...

Spotify: https://open.spotify.com/show/58Sl1hK...

Mission

My mission is to provide online entrepreneurs with the top strategies and support to scale their businesses without sacrificing their lives.

Here are the ways to work with us here at Allie Bjerk Coaching:

FREE CLASS: Watch our FREE class here: https://www.tinyofferlab.com/register...

️COURSES/ COACHING / MASTERMINDS: Learn about our online courses and masterminds by talking to a member of my team. Grab a spot on our calendar for your BREAKTHROUGH STRATEGY MAPPING CALL: https://alliebjerk.com/unfair-advanta...

Connect with me on Social Media:

http://alliebjerk.com/

https://instagram.com/alliebjerk/

QUESTION — Have a question about marketing, offer creation, scaling your online business, attracting high-quality leads, increasing your revenue, or building a team? Post in the comments section

We fear many things in life and the most common of them all is failure. People are afraid of failing and don't know what to do when they're down. Failure is like the end for them and they couldn't think beyond it.

In this episode, I have discussed how to survive and rise again when you're drowning. We often take a lot of the burden of things that are out of our hands and do not focus on the things that are actually in our control. Find out your strengths and focus on them. My two strengths are that I'm futuristic and strategic. I love planning through strategies and making them work.

Make necessary changes in your management pattern to put ease in your work. Our brain is not designed to take all of that load at once and process it. If you're going to do that, you'll mess up yourself instead what you should do is you must do that one thing that you've been holding back. Identify your daily tasks and figure out which one will impact your brain the most.

Subscribe and Listen on YouTube HERE: https://www.youtube.com/AllieBjerk

Subscribe and Listen to The Allie Bjerk Show podcast HERE:

Apple: https://podcasts.apple.com/us/podcast...

Spotify: https://open.spotify.com/show/58Sl1hK...

Mission

My mission is to provide online entrepreneurs with the top strategies and support to scale their businesses without sacrificing their lives.

Here are the ways to work with us here at Allie Bjerk Coaching:

FREE CLASS: Watch our FREE class here: https://www.tinyofferlab.com/register...

️COURSES/ COACHING / MASTERMINDS: Learn about our online courses and masterminds by talking to a member of my team. Grab a spot on our calendar for your BREAKTHROUGH STRATEGY MAPPING CALL: https://alliebjerk.com/unfair-advanta...

Connect with me on Social Media:

http://alliebjerk.com/

https://instagram.com/alliebjerk/

QUESTION — Have a question about marketing, offer creation, scaling your online business, attracting high-quality leads, increasing your revenue, or building a team? Post in the comments section

Your words significantly impact your mindset more than someone else's. The words you say and feed to your subconscious mind play a more significant role in your success. Be cautious with the things you say. In this episode, I discussed three things you should avoid at all costs if you want to succeed.

First and foremost, stop saying "maybe" You either do something, or you don't, there is no maybe in between. Successful people don't say maybe they just do the thing.

The second thing is the word "should" Stop saying this as it damages your mind and prohibits you from further growth. Because if you don't do the thing you 'should' have done you'll start blaming yourself, and you will go down the rabbit hole of self-hatred. Say a different word that has more positive energy.

The final thing you should avoid saying is "I wanna" We get stuck in the "wanna" and never actually do anything. Don't talk about it, be about it is something I always tell my kids so just do the thing and move on from the "wanna".

Subscribe and Listen on YouTube HERE: https://www.youtube.com/AllieBjerk

Subscribe and Listen to The Allie Bjerk Show podcast HERE:

Apple: https://podcasts.apple.com/us/podcast...

Spotify: https://open.spotify.com/show/58Sl1hK...

Mission

My mission is to provide online entrepreneurs with the top strategies and support to scale their businesses without sacrificing their lives.

Here are the ways to work with us here at Allie Bjerk Coaching:

FREE CLASS: Watch our FREE class here: https://www.tinyofferlab.com/register...

️COURSES/ COACHING / MASTERMINDS: Learn about our online courses and masterminds by talking to a member of my team. Grab a spot on our calendar for your BREAKTHROUGH STRATEGY MAPPING CALL: https://alliebjerk.com/unfair-advanta...

Connect with me on Social Media:

http://alliebjerk.com/

https://instagram.com/alliebjerk/

QUESTION — Have a question about marketing, offer creation, scaling your online business, attracting high-quality leads, increasing your revenue, or building a team? Post in the comments section

Business is all about making the right decisions at the right time. Only when the proper functionalities are applied to the business does it grow and scale.

However, after self-realization, we all make decisions that we later regret and resent.

Starting from scratch and scaling a business, I have made the mistakes that I have discussed in this podcast.

The first self-realization was hiring a consultant with an equal profit-sharing plan. The profit-sharing plans do sound amazing, but there is a lot of gray area in this. When you hire people with the same level of commitment, you can expect them to put in the same amount of effort for your cause. However, seeing yourself putting in all of the efforts for an equal share makes you feel guilty about your own decision. It shatters the relationship and disrupts the workflow.

Another mistake that I have made is choosing the wrong role for the wrong people. I have been through times when I regret putting people in positions where they shouldn't be just because I liked them. Hiring people is tough because one bad employee can affect the entire team.

Being a person who avoids social interaction can result in not being able to have a tough conversation with the people around you. Being associated with people keeps you up to date on their actions. Being unable to convey lengthy conversations impacts your performance in other areas.

Choosing the wrong people for the wrong roles is the worst. When people who do not belong in a particular location become its owners, they completely devastate it.

When working in a team, it is critical to understand how people are connected to share information because scaling is determined by the team rather than the individual.

Subscribe and Listen on YouTube HERE: https://www.youtube.com/AllieBjerk

Subscribe and Listen to The Allie Bjerk Show podcast HERE:

Apple: https://podcasts.apple.com/us/podcast...

Spotify: https://open.spotify.com/show/58Sl1hK...

Mission

My mission is to provide online entrepreneurs with the top strategies and support to scale their businesses without sacrificing their lives.

Here are the ways to work with us here at Allie Bjerk Coaching:

FREE CLASS: Watch our FREE class here: https://www.tinyofferlab.com/register...

️COURSES/ COACHING / MASTERMINDS: Learn about our online courses and masterminds by talking to a member of my team. Grab a spot on our calendar for your BREAKTHROUGH STRATEGY MAPPING CALL: https://alliebjerk.com/unfair-advanta...

Connect with me on Social Media:

http://alliebjerk.com/

https://instagram.com/alliebjerk/

QUESTION — Have a question about marketing, offer creation, scaling your online business, attracting high-quality leads, increasing your revenue, or building a team? Post in the comments section

This podcast is by far my favorite. The funnel is an essential element of any business. They illustrate that every sale begins with a huge targeted audience and ends up with a small number of people, who purchase it. I have used multiple funnels during my journey, and I have penned down some of my favorites to share with you.

The funnel that helps you create small, inexpensive products that are supposed to blow up your business is "Tiny Offers".The tiny offers work like an introduction to your real future offers and services. They carry the potential of influencing and disappointing buyers. The tiny offers help us differentiate between actual and freebie buyers. They also help in analyzing people's needs and choices, which invest in our inventions at a great rate.

The second, and without a doubt the cornerstone of the company, is continuity.

Businesses face disruptions and emergencies all the time. The continuity funnel helps in maintaining the critical functions so that your business can keep going.

Helps your organization to avoid crises and disasters and be prepared to rapidly resume business as usual, proactive and reactive planning is necessary.

But what is so amazing about it?

The continuity of your operation is everything. It serves as the foundation of your business. You base your company's future on the principle of continuity. This will establish the benchmark for your goal.

The third one is the membership funnel. It describes the multi-process journey of your members from the moment they discover your organization to the point where they subscribe to your membership. This is very useful in its own way. While creating milestones and winning at everything, this funnel is a good way of engaging more people to add to the revenue.

Lastly, the application funnel. This works as feedback for you. You get to know your creation's most honest and useful deployment results. People enjoy giving reviews and we can use them to create something that satisfies their concerns.

There is so much to learn about the funnels in business, and if you are one of those who love to explore the knowledge of business, then this is your jam.

Subscribe and Listen on YouTube HERE: https://www.youtube.com/AllieBjerk

Subscribe and Listen to The Allie Bjerk Show podcast HERE:

Apple: https://podcasts.apple.com/us/podcast...

Spotify: https://open.spotify.com/show/58Sl1hK...

Mission

My mission is to provide online entrepreneurs with the top strategies and support to scale their businesses without sacrificing their lives.

Here are the ways to work with us here at Allie Bjerk Coaching:

FREE CLASS: Watch our FREE class here: https://www.tinyofferlab.com/register...

️COURSES/ COACHING / MASTERMINDS: Learn about our online courses and masterminds by talking to a member of my team. Grab a spot on our calendar for your BREAKTHROUGH STRATEGY MAPPING CALL: https://alliebjerk.com/unfair-advanta...

Connect with me on Social Media:

http://alliebjerk.com/

https://instagram.com/alliebjerk/

QUESTION — Have a question about marketing, offer creation, scaling your online business, attracting high-quality leads, increasing your revenue, or building a team? Post in the comments section