In this conversation, we sit down with Nonkululeko Williams, founder of Luminous Era, a proudly South African skincare brand designed for melanin-rich skin. From a small town in Pietermaritzburg to becoming a skincare entrepreneur, Nonkululeko shares her journey of resilience, rediscovery, and purpose.

We talk about the myths surrounding SPF and melanin-rich skin, her inspiration behind creating an inclusive skincare line, and how she’s educating communities about the importance of sun protection.

Read article on Grownish Woes: https://grownishwoes.co.za/2025/10/17/glowing-with-purpose-how-nonkululeko-williams-is-redefining-skincare-for-melanin-rich-skin/