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Self Promotion vs Marketing vs Shilling | Always Has Been (Chikai)
The tension that always has been .... and always will be.
In Episode #9 I explore the lifelong tightrope artists walk between authentic self‑promotion, calculated marketing and outright shilling. Drawing parallels to gambling–speculation–investing, I unpack how intent, tactics and automation shape how our outreach is received. I reflect on pricing, audience cultivation, and integrity plus share how chasing virality has often felt misaligned with the work I truly want to make.
Then I spotlight Japanese–American artist and polymath Chikai (co‑creator of Google Earth) whose “Always Has Been” weaves cinematic AI, interactive participation, on‑chain game design and physical relics. I recap my journey through its 28 chapter mint, leaderboards, Fenestra Animae tokens, treasury burn and collaborative bidding to outcompete a whale for Window 19. It’s a masterclass in world‑building and community dynamics—visually lush, conceptually layered and a whole lot of fun to play. If you’re curious dive into alwayshasbeen.xyz and Chikai’s raster.art profile to see the morphing dreamscapes and the saga in motion.
Timeline:
(00:00:00) Intro
(00:00:32) Framing the topic: self‑promotion vs marketing vs shilling
(00:03:36) From bubbles to behaviour: gambling, speculation, investing
(00:07:11) Recognising tactics: clever marketing vs obvious shills
(00:09:19) Value for Value: an alternative to advertising
(00:14:13) Growth trade‑offs: thumbnails, clips and virality
(00:17:46) Let the work speak for itself? The dead‑artist myth
(00:19:19) Pricing your work and Jesse B. Rittenhouse's My Wage
(00:20:56) Todays artist: discovering Chi Kai (Chikai)
(00:23:31) A lucid‑dream aesthetic: morphing AI imagery
(00:25:08) Always Has Been
(00:28:34) The white paper: concepts, on‑chain mechanics and game layer
(00:31:16) Facing a whale: strategy against 0xBrain
(00:33:00) Placing the bid on Window 19
(00:34:26) Closing & Wrap Up
In Episode #9 I explore the lifelong tightrope artists walk between authentic self‑promotion, calculated marketing and outright shilling. Drawing parallels to gambling–speculation–investing, I unpack how intent, tactics and automation shape how our outreach is received. I reflect on pricing, audience cultivation, and integrity plus share how chasing virality has often felt misaligned with the work I truly want to make.
Then I spotlight Japanese–American artist and polymath Chikai (co‑creator of Google Earth) whose “Always Has Been” weaves cinematic AI, interactive participation, on‑chain game design and physical relics. I recap my journey through its 28 chapter mint, leaderboards, Fenestra Animae tokens, treasury burn and collaborative bidding to outcompete a whale for Window 19. It’s a masterclass in world‑building and community dynamics—visually lush, conceptually layered and a whole lot of fun to play. If you’re curious dive into alwayshasbeen.xyz and Chikai’s raster.art profile to see the morphing dreamscapes and the saga in motion.
Timeline:
(00:00:00) Intro
(00:00:32) Framing the topic: self‑promotion vs marketing vs shilling
(00:03:36) From bubbles to behaviour: gambling, speculation, investing
(00:07:11) Recognising tactics: clever marketing vs obvious shills
(00:09:19) Value for Value: an alternative to advertising
(00:14:13) Growth trade‑offs: thumbnails, clips and virality
(00:17:46) Let the work speak for itself? The dead‑artist myth
(00:19:19) Pricing your work and Jesse B. Rittenhouse's My Wage
(00:20:56) Todays artist: discovering Chi Kai (Chikai)
(00:23:31) A lucid‑dream aesthetic: morphing AI imagery
(00:25:08) Always Has Been
(00:28:34) The white paper: concepts, on‑chain mechanics and game layer
(00:31:16) Facing a whale: strategy against 0xBrain
(00:33:00) Placing the bid on Window 19
(00:34:26) Closing & Wrap Up
Connect with Mere Mortals:
Website: https://www.meremortalspodcasts.com/
Discord: https://discord.gg/QPxtbhhgRy
Twitter/X: https://twitter.com/meremortalspods
Instagram: https://www.instagram.com/meremortalspodcasts/
TikTok: https://www.tiktok.com/@meremortalspodcasts
Value 4 Value Support:
Website: https://www.meremortalspodcasts.com/support
Paypal: https://www.paypal.com/paypalme/meremortalspodcast
View all episodes
By Mere Mortals PodcastsThe tension that always has been .... and always will be.
In Episode #9 I explore the lifelong tightrope artists walk between authentic self‑promotion, calculated marketing and outright shilling. Drawing parallels to gambling–speculation–investing, I unpack how intent, tactics and automation shape how our outreach is received. I reflect on pricing, audience cultivation, and integrity plus share how chasing virality has often felt misaligned with the work I truly want to make.
Then I spotlight Japanese–American artist and polymath Chikai (co‑creator of Google Earth) whose “Always Has Been” weaves cinematic AI, interactive participation, on‑chain game design and physical relics. I recap my journey through its 28 chapter mint, leaderboards, Fenestra Animae tokens, treasury burn and collaborative bidding to outcompete a whale for Window 19. It’s a masterclass in world‑building and community dynamics—visually lush, conceptually layered and a whole lot of fun to play. If you’re curious dive into alwayshasbeen.xyz and Chikai’s raster.art profile to see the morphing dreamscapes and the saga in motion.
Timeline:
(00:00:00) Intro
(00:00:32) Framing the topic: self‑promotion vs marketing vs shilling
(00:03:36) From bubbles to behaviour: gambling, speculation, investing
(00:07:11) Recognising tactics: clever marketing vs obvious shills
(00:09:19) Value for Value: an alternative to advertising
(00:14:13) Growth trade‑offs: thumbnails, clips and virality
(00:17:46) Let the work speak for itself? The dead‑artist myth
(00:19:19) Pricing your work and Jesse B. Rittenhouse's My Wage
(00:20:56) Todays artist: discovering Chi Kai (Chikai)
(00:23:31) A lucid‑dream aesthetic: morphing AI imagery
(00:25:08) Always Has Been
(00:28:34) The white paper: concepts, on‑chain mechanics and game layer
(00:31:16) Facing a whale: strategy against 0xBrain
(00:33:00) Placing the bid on Window 19
(00:34:26) Closing & Wrap Up
In Episode #9 I explore the lifelong tightrope artists walk between authentic self‑promotion, calculated marketing and outright shilling. Drawing parallels to gambling–speculation–investing, I unpack how intent, tactics and automation shape how our outreach is received. I reflect on pricing, audience cultivation, and integrity plus share how chasing virality has often felt misaligned with the work I truly want to make.
Then I spotlight Japanese–American artist and polymath Chikai (co‑creator of Google Earth) whose “Always Has Been” weaves cinematic AI, interactive participation, on‑chain game design and physical relics. I recap my journey through its 28 chapter mint, leaderboards, Fenestra Animae tokens, treasury burn and collaborative bidding to outcompete a whale for Window 19. It’s a masterclass in world‑building and community dynamics—visually lush, conceptually layered and a whole lot of fun to play. If you’re curious dive into alwayshasbeen.xyz and Chikai’s raster.art profile to see the morphing dreamscapes and the saga in motion.
Timeline:
(00:00:00) Intro
(00:00:32) Framing the topic: self‑promotion vs marketing vs shilling
(00:03:36) From bubbles to behaviour: gambling, speculation, investing
(00:07:11) Recognising tactics: clever marketing vs obvious shills
(00:09:19) Value for Value: an alternative to advertising
(00:14:13) Growth trade‑offs: thumbnails, clips and virality
(00:17:46) Let the work speak for itself? The dead‑artist myth
(00:19:19) Pricing your work and Jesse B. Rittenhouse's My Wage
(00:20:56) Todays artist: discovering Chi Kai (Chikai)
(00:23:31) A lucid‑dream aesthetic: morphing AI imagery
(00:25:08) Always Has Been
(00:28:34) The white paper: concepts, on‑chain mechanics and game layer
(00:31:16) Facing a whale: strategy against 0xBrain
(00:33:00) Placing the bid on Window 19
(00:34:26) Closing & Wrap Up
Connect with Mere Mortals:
Website: https://www.meremortalspodcasts.com/
Discord: https://discord.gg/QPxtbhhgRy
Twitter/X: https://twitter.com/meremortalspods
Instagram: https://www.instagram.com/meremortalspodcasts/
TikTok: https://www.tiktok.com/@meremortalspodcasts
Value 4 Value Support:
Website: https://www.meremortalspodcasts.com/support
Paypal: https://www.paypal.com/paypalme/meremortalspodcast