Kris Bennett of PassiveInvesting.com talks about the essential factors that every beginner should consider in self-storage investing. He opens with the pivotal aspects of development and acquisitions in the self-storage world. Exploring topics such as location, population growth, income levels, and facility size, he sets the stage for what to look for in a promising investment. With an engaging and relatable approach, Kris reminds us why it's crucial to pay attention to the economic heartbeat of an area, ensuring that the demand for storage space aligns with the population's growth. Tune in and join us as we learn from the expert himself and get ready to start your self-storage journey with confidence.