In this episode of The Startup Line, I sit down with Alisha, co-founder and CCO of Self-Serve, an AI-powered front desk platform transforming the hospitality experience. What began as late-night conversations with friends about hotel frustrations has grown into a fast-scaling startup now in beta testing with boutique luxury hotels.

Alisha shares how she and her co-founders—friends from high school turned collaborators across BU, Northeastern, and CMU—went from idea to LLC, landed early VC funding, and built a 20+ person team while still in college. We dive into building trust with co-founders, pitching investors as young founders, integrating with hotel PMS systems, and navigating the balance of academics with startup life.

If you’ve ever wondered how Gen Z is reimagining industries through technology—or what it takes to bring a hospitality tech idea from napkin sketch to real-world rollout—this episode is for you.

Alisha: https://www.linkedin.com/in/alisha-mehta2024/

Josh: https://www.linkedin.com/in/joshua-sharma1/

Kush: https://www.linkedin.com/in/kushagramallick/