Join host Sarah Nagle as we dive into the world of pickleball, the fastest-growing sport in America. We'll hear from Doug Thielen, CMO of Selkirk Sport, about how Selkirk prioritizes the needs and experiences of pickleball players in their approach to innovation, community engagement, and product development.

Key Themes:

• The Pickleball Boom: We'll discuss the rapid growth of pickleball, from a regional pastime to a national phenomenon, and how it's bringing people together across generations.
• Innovation-Driven Design: Discover how the team at Selkirk Labs is revolutionizing pickleball equipment through cutting-edge materials and construction techniques.
• Community-Centric Approach: We'll explore how Selkirk engages with the pickleball community through programs like Selkirk Advocates, gathering real-time feedback to inform product development and brand strategy.
• The Future of Pickleball Equipment: Hear about Selkirk's latest innovations, including their new pure foam core paddle. Imagine a world where your pickleball paddle, powered by AI, could analyze your swing and offer tailored tips to improve your game.

This week on AI Powered by People, we sit down with Selkirk's Vurb, Kirk Pickleball, an AI embodiment of the brand's commitment to innovation and community. Kirk will share insights on finding the perfect equipment to match your individual playing style.

What's your favorite aspect of pickleball? Share your thoughts on AI's potential role in sports equipment development using #AIPoweredByPeople

Follow Your Host and Guest:

Sarah Nagle, LinkedIn

Doug Thielin, LinkedIn

Follow On Social:

Instagram | @vurveylabs

LinkedIn | www.linkedin.com/company/vurveylabs

Download the Vurbs app for iOS  or GooglePlay to chat with Kirk Pickleball

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