Do the hustle… the “Jolly Rancher Hustle.” What would it take to sell a Jolly Rancher for $100? Let’s look at the viral experiment from Duke University where it was something else besides candy that not closed the deal. We’re talking about how people really buy (hint: it’s not just logic).Whether you’re selling services, products, or your next big idea, this one’s got some sweet insight 🍬 This episode is sponsored by Second String Consulting | 303-359-9557 | secondstringconsulting.com | [email protected] Now:Spotify: https://open.spotify.com/show/6oFcqQdcAjmvVazynOpeMDApple Podcasts: https://podcasts.apple.com/us/podcast/royally-unhinged-the-podcast/id1796596698YouTube: https://www.youtube.com/channel/UC57zPgo9waf-wKY1Ax-jmow?sub_confirmation=1Amazon Music: https://music.amazon.com/podcasts/0d70c39f-4fa7-4e6f-a498-e1bba74363c5/royally-unhinged-the-podcastiHeartRadio: https://www.iheart.com/podcast/269-royally-unhinged-the-podca-278210632