This week, Ryan shares the Start Something Kit — a step-by-step framework built from years of starting businesses, helping entrepreneurs launch through the SBDC, and coaching founders on how to move from idea to income.

Zach plays co-pilot as the two talk through:

• The mistake most people make when launching a business
• Why selling before you set up an LLC can save you time and money
• What “product-market fit” really means (and how to test it fast)
• Using AI to draft your first business plan, landing page, and pricing strategy
• Why your first sale is more important than your first logo

They also reflect on how AI can’t replace your creativity — and how using it well still requires you to show up with clarity and purpose.

Whether you’re launching a side hustle or revamping your main gig, this episode is a punchy push to stop waiting and start selling.

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