David Saltzman joins our host, Diane Helbig for a discussion of the application of story theory to advance the sales and marketing opportunities for companies. David is a 20-year nationally-published monthly columnist, accomplished stage and keynote speaker, and a seasoned marketer. For the past 15 years, David has focused on helping others create story-based marketing that cuts through the noise in their marketplaces and creates the first step toward enduring relationships. As a Certified StoryBrand Guide, David and his team employ the StoryBrand framework to structure and focus the story their clients use to win business and attract customers. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.    Learn more about your ad choices. Visit megaphone.fm/adchoices

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Featured on Inc.com's list of 100 Podcasts That Will Make You Smarter, Better, and Wiser, MSNBC's Your Business, and on the Fit Small Business list of best small business podcasts, this show is designed to help small business owners, salespeople, and new entrepreneurs with the various aspects of business success. We have a great lineup of guests and topics scheduled. We’ll be talking about everything from sales to employee issues; from technology to social media; from work-life balance to exploring uncharted territory. The host, Diane Helbig's goal is to help you remove challenges so that you can realize your own success with your business. Be sure to subscribe to the iTunes channel or follow this podcast so you never miss an episode! Small business owners face challenges in a variety of areas throughout their ownership journey. For some the challenge is creating a sales strategy that brings results. For others dealing with employees can be very challenging. Growing pains come up at startup, growth, and exit. Marketing and branding are two topics that can be confusing for businessowners. Leadership and communication are also areas where leaders struggle. Finding answers, ideas, resources, and tools can make the journey easier. The guests who join Diane are experts in their fields. They provide actional expertise so the small business owner, leader, or salesperson can put those ideas into action. The host, Diane Helbig, has over 20 years of experience in business leadership and sales. She advises small business owners and trains professionals on leadership, selling, customer service, and time management. The podcast provides her with another way to get valuable information in front of businessowners, sales professionals, and business leaders. No matter what country you are in, from the United States to Canada to Australia to the European Union, the answers in each episode are valuable. Leaders in every industry can connect with the experts and learn from them. What’s your pain? Succession planning? Marketing? Business growth? Hiring? Legal and/or accounting issues? Family business challenges? Sales? Strategic planning? Dealing with employees? Creating structure and process? Networking successfully? Prospecting? Account management? Using discovery to grow? If it’s a business topic we have the guests who can help you. Many guests are bestselling authors and offer free resources or promotions on their products or services. Some of them have podcasts as well so you can tap into their guests as well. The guests have been curated from all over the world to bring you relevant, timely ideas you can implement immediately. Some evergreen topics include: podcasting, branding, marketing a small business, social media marketing, business systems, entrepreneurial dreams, leaving a legacy, team building, servant leadership, SEO, cashflow, emotional intelligence, cold outreach, cold calling, investing, ideal client, bottom line, sales development, adaptive leadership, feedback, workforce development, decision making, profit, goal setting, trust based selling, personal brand, mindset, scale small business, fear of selling, marketing strategies, LinkedIn, revenue generating, click funnels, lead generation, how to sell more, negotiation, digital marketing, small business tax, culture.

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Welcome back to "Accelerate Your Business Growth"! In today's episode, we have a very special guest, Steffen Hedebrandt, CMO at Dream Data. Steffen is an expert in connecting marketing activities with revenue and has a deep understanding of scaling the commercial side of a business. We're excited to dive into the fascinating topic of revenue attribution and the customer journey. Together, we explore why it's essential for business owners to understand their customer journey map, the significance of attribution modeling, and how to track customer touchpoints effectively. Steffen also shares valuable insights into current B2B marketing trends and the importance of targeting the right audience. This episode is packed with actionable strategies to help you optimize your marketing efforts and drive real business growth.  If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.  Understanding Customer Journeys: "Attribution, the discipline, is about mapping all the touches that took part in the customer journey and then assigning different values to them depending on what it is that you're trying to study." — Steffen Hedebrandt 00:04:33   Learn more about your ad choices. Visit megaphone.fm/adchoices

Connecting Marketing to Revenue

Welcome back to another episode of "Accelerate Your Business Growth," where we delve into the dynamic world of affiliate marketing strategies and business development. Today, we are thrilled to have Enelin Toneva join us. Enelin is a leader in affiliate marketing, having successfully launched over 40 programs and onboarded thousands of affiliates, generating significant revenue through innovative referral strategies. In this episode, Enelin shares her invaluable insights on crafting successful affiliate marketing campaigns, the integration of influencer marketing into digital strategies, and the challenges businesses face in managing affiliate programs. Get ready to gain actionable advice on optimizing your marketing efforts and navigating the evolving landscape of digital partnerships. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.    Learn more about your ad choices. Visit megaphone.fm/adchoices

Mastering Affiliate Marketing

Welcome back to another insightful episode of Accelerate Your Business Growth! Today, we have a special guest, Adam Pisk, co-founder of the remote-only outsourcing enterprise, BruntWork. With over 25 years of experience in sales and operations leadership, Adam is an expert in harnessing the power of global outsourcing, specifically in regions like the Philippines, to reduce operational costs and drive scalable growth for businesses of all sizes. In this episode, Adam discusses the immense value outsourcing can bring to small businesses, the benefits of combining AI technology with a global workforce, and critical tips on hiring and managing remote teams effectively. If you're curious about outsourcing but feel a little uncertain, this conversation will provide the insights and confidence you need. Connect with Adam on LinkedIn. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.  Streamlining Freelance Hiring: "Our process is and we recruit for free. So the the onus is on us. We have a discovery call with a client, try and understand what they're trying to achieve. So we help them define the role of the person that they're doing." — Adam Pisk 00:04:51   Learn more about your ad choices. Visit megaphone.fm/adchoices

Mastering Outsourcing for Small Businesses

Welcome back to another episode of "Accelerate Your Business Growth," where we delve into key strategies for business innovation and development with Kat Newport. In this episode, Kat shares her expertise on leveraging conflict to drive positive change within organizations. Tune in as we explore the art of turning disagreements into creative solutions, the importance of empathetic leadership, and how maintaining healthy conflicts can be instrumental in an organization's success. Whether you’re dealing with internal team dynamics or navigating tough negotiations, this discussion will equip you with the insights you need to manage and utilize conflict effectively. Join us to learn how to think ‘SMART’ about conflict and transform potential disputes into opportunities for growth. Kat Newport, ACC and CCP, Founder of Oculus Inc., is a dynamic leader and author. Specializing in leveraging conflict for growth, she empowers individuals and organizations with empathetic leadership grounded in authenticity, resiliency, and momentum, fostering positive change. She is also the author of Smart Conflict. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.  Understanding Conflict Dynamics: "And the very first step to making sure that your conflict becomes something innovative or becomes something creative is you've got to know what you're arguing about. You have to know what the situation is." — Kat Newport 00:01:44   Learn more about your ad choices. Visit megaphone.fm/adchoices

Embracing Conflict for Organizational Success

Welcome to another insightful episode of "Accelerate Your Business Growth," where we explore crucial aspects of workplace dynamics and personal well-being that directly impact business success. Today, host Diane Helbig is joined by Candice Elliott. In this episode, we dive deep into the interconnectedness of work and home life, examining how personal challenges can spill over into professional environments and vice versa. Candice sheds light on the critical role of leader’s communication styles, the detrimental effects of hostile work environments, and the legalities surrounding them.  Candice Elliott is a Fractional CHRO and HR Mentor for business and non-profit leaders. She focuses on the intersection of public health, organizational and community development, helping leaders foster cultures of healing where they and their teams can thrive. She has a Masters in HR from Penn State, the SPHR certification and has been practicing HR in the US and internationally for more than 10 years. She is also a mom of 2 little boys.   If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.  **Understanding Hostile Work Environments**: "A hostile work environment happens when a person's behavior negatively impacts the people that they work with or their employees, to an extent that it materially alters the terms of the employment." — Candice Elliott 00:14:30   Learn more about your ad choices. Visit megaphone.fm/adchoices

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