Sell the TOOL, not the hole | SWW219

We will talk about something a bit contradictory to what you have probably learned in the past. Have you heard the saying, “What you are selling your customers is the hole; you are not selling the drill?” Remember, your customers don’t care about the tool that gives them the result. I’m here to tell you the truth. This is a game-changer for you. Find out here. You’ll Discover So many of us can benefit from just selling the tool first. [2:18] Any number of different tools can create a hole. [3:54] The more education somebody needs to be convinced on your offer, the more expensive it is going to be the bottom line. [6:35] Sell the tool instead of the result. [8:02] The less convincing that you need to do, the better. [11:41] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.