In this episode of The Deep Dive, we explore Sell the Way You Buy by David Priemer—a modern sales playbook rooted in empathy, emotional intelligence, and behavioral science.

Priemer’s core idea is simple but powerful: most salespeople sell in a way they’d hate to be sold to.

This episode unpacks why traditional tactics fall flat with today’s buyers, and how top performers succeed by creating trust, asking smarter questions, and aligning with how people actually make decisions.