In today’s crowded marketplace it’s becoming more and more challenging for authors and publishers to generate buzz for a book and let readers know it’s out there. Many authors and small presses don’t know where to start – in particular if they are on a tight budget or conducting their own marketing outreach. In book marketing, we like to say that nothing sells a book better than a book! Getting your book in the hands of readers and reviewers is vital to starting to build awareness and visibility.

Joining Judith this week is Bethany Brown, President of The Cadence Group, a design, editorial, marketing and book consulting firm for authors and publishers. With a background in traditional publishing by way of Adams Media and Sourcebooks and close to a decade of working directly with authors and small presses on their publishing and marketing plans, Bethany understands the challenges (and benefits!) facing self-publishers and indie presses today.

Getting started with a book review campaign can seem overwhelming. But it doesn’t have to be! Whether your goals are online book reviews, Amazon reviews, blog reviews or Goodreads reviews, a thoughtful pitch, strategic pitch list and professional follow-up are key to your success.

-Why are reviews important?

-How do I target reviewers?

-What’s the proper etiquette for requesting a review?

-What makes a “good” review?

-What happens if I get a bad review?

-Should I pay for a review?

-How many reviews are “enough” reviews?

-Can I get reviews for an older title?

-I have some reviews…now what?

-Do reviews sell books?

Another fun, informative and stimulating show with Judith Briles and AuthorU-Your Guide to Book Publishing.