Sales team meetings usually produce eye-rolls, and for good reason: Most are a waste of time. That’s why we sat down with Jeff Bajorek and learned how he advises his clients to sell their sales teams on the value of meetings the same way they sell clients on the value of their products and services. It gives sales leaders a chance to step into the role of sales, and you’ll love the sales system that we built in this episode of Bulletproof Selling!