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Sell Your Vision like a Postman PMM
You're leading a product marketing initiative you genuinely believe in, but every direction you turn, someone else is fighting for the same limited resources, stakeholder attention, and executive patience. If you don't sell your vision, your project gets cut or starved of support before it ever has a chance to shine. That's the reality for PMMs inside big organisations, where the work isn't just about go-to-market strategy but winning the time and space to actually do it right.
John McKiernan joins us as a product marketing leader at Postman who previously led the launch for Jira Product Discovery, the fastest growing product in Atlassian's history. John shares how he's mastered internal buy-in using frameworks that simplify complexity, narratives that create emotional connection, and experimentation that builds credibility when everyone's fighting for limited resources.
He reveals his strategy of treating internal projects like public product launches by giving them brands and compelling stories. John walks us through his Race Car Growth Framework that uses analogies like growth engines and turbo boosts to simplify complex strategies for executives. Central to this approach is genuine commitment to experimentation that builds trust with stakeholders who've been burned by overpromised initiatives before.
We also critique the messaging of Lovable, an AI-powered software development platform that builds full-stack applications from natural language prompts. John spots opportunities to strengthen their narrative by aligning storytelling with measurable outcomes and integrating clear evidence of success that ties back to tangible business objectives.
Key Takeaways:
• Treat internal initiatives like external product launches with brands and compelling narratives
• Use the Race Car Growth Framework to simplify complex strategies for executive audiences
• Build credibility through documented experimentation rather than gut-feel proposals
• Align product storytelling with measurable outcomes and stakeholder KPIs
LINKS
Lenny’s Racecar Growth Framework
Lovable (messaging critique): https://lovable.dev/
Connect with John:
LinkedIn: https://www.linkedin.com/in/john-mckiernan-1a6b2719/
Connect with Elle:
Website: www.productmarketingadventures.com
LinkedIn: https://www.linkedin.com/in/elle3izabeth/
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By Elle GrossenbacherYou're leading a product marketing initiative you genuinely believe in, but every direction you turn, someone else is fighting for the same limited resources, stakeholder attention, and executive patience. If you don't sell your vision, your project gets cut or starved of support before it ever has a chance to shine. That's the reality for PMMs inside big organisations, where the work isn't just about go-to-market strategy but winning the time and space to actually do it right.
John McKiernan joins us as a product marketing leader at Postman who previously led the launch for Jira Product Discovery, the fastest growing product in Atlassian's history. John shares how he's mastered internal buy-in using frameworks that simplify complexity, narratives that create emotional connection, and experimentation that builds credibility when everyone's fighting for limited resources.
He reveals his strategy of treating internal projects like public product launches by giving them brands and compelling stories. John walks us through his Race Car Growth Framework that uses analogies like growth engines and turbo boosts to simplify complex strategies for executives. Central to this approach is genuine commitment to experimentation that builds trust with stakeholders who've been burned by overpromised initiatives before.
We also critique the messaging of Lovable, an AI-powered software development platform that builds full-stack applications from natural language prompts. John spots opportunities to strengthen their narrative by aligning storytelling with measurable outcomes and integrating clear evidence of success that ties back to tangible business objectives.
Key Takeaways:
• Treat internal initiatives like external product launches with brands and compelling narratives
• Use the Race Car Growth Framework to simplify complex strategies for executive audiences
• Build credibility through documented experimentation rather than gut-feel proposals
• Align product storytelling with measurable outcomes and stakeholder KPIs
LINKS
Lenny’s Racecar Growth Framework
Lovable (messaging critique): https://lovable.dev/
Connect with John:
LinkedIn: https://www.linkedin.com/in/john-mckiernan-1a6b2719/
Connect with Elle:
Website: www.productmarketingadventures.com
LinkedIn: https://www.linkedin.com/in/elle3izabeth/