Welcome to The Consumer VC, a newsletter and podcast about venture capital and consumer.

Hey Friends,

Our guest today is Caleb Wang, CEO and Co-Founder MìLà – which produces authentic soup dumplings, chinese noodles and chef crafted sauces.

We discuss:

* Brief history of the soup dumpling

* Why his wife, Jen, and him first started a restaurant

* How that expanded to an ecommerce business

* Brand positioning & approach to marketing

* Why they eventually needed to raise capital

* Getting into retail and rebranding strategy

Hope you enjoy listening & Happy Holidays

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