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Selling a Sense of Control: The Billion-Dollar Brand Strategy
From Spotify's "Take control of your music" to Netflix's binge-watching revolution, discover the hidden psychology behind today's most successful brands. They're not selling products—they're selling something far more valuable: the illusion of control in a chaotic world. Learn how Apple, Tesla, Amazon, and others tap into this primal human need to build billion-dollar empires.
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By Shah M M, Industrial Designer, Business Strategy Consultant. [email protected]From Spotify's "Take control of your music" to Netflix's binge-watching revolution, discover the hidden psychology behind today's most successful brands. They're not selling products—they're selling something far more valuable: the illusion of control in a chaotic world. Learn how Apple, Tesla, Amazon, and others tap into this primal human need to build billion-dollar empires.