1. TalkShopLive Opens New Frontier: Selling Alcohol on Livestreams!

A live shopping website is opening the tap on a new, high-margin market. TalkShopLive has officially launched the sale of beer, wine, and spirits directly via live video, becoming the first platform in North America to successfully navigate complex U.S. alcohol regulations in real-time. This groundbreaking move positions alcohol as a significant new vertical within livestream commerce, offering creators and brands a fresh and compliant way to monetize their content and engage with audiences.

2. Twitch CEO Dan Clancy's Daily Routine Revealed

Ever wonder how a major platform CEO stays connected to the creator community? Dan Clancy, Twitch’s CEO since 2023, recently pulled back the curtain on his typical day in a Business Insider "Power Hours" profile. He revealed that he starts most mornings with a 5-mile run, avoids coffee in favor of Coca-Cola, and often ends his day by livestreaming country music for the community. Clancy’s routine vividly demonstrates Twitch’s ethos: leadership deeply grounded in creator culture and daily platform engagement.

3. Lightning Strikes Live Streamer: A Viral Reminder of IRL Risks!

Twitch streamer Chrispymate got the shock of his life — quite literally — when a lightning strike hit his room during his livestream. The powerful strike lit up his space and sent him flying from his chair. “Bro, I just got struck by lightning—I felt it through my earbuds,” he told viewers moments later. The viral clip spread fast across social media, offering a jolting and unforgettable reminder that IRL (In Real Life) streaming sometimes comes with real-world, unpredictable risks.

“I’m Ross Brand — tracking what matters most in livestreaming and helping you make sense of it.”

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