<p><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-65469" src="https://www.ravepubs.com/wp-content/uploads/2015/10/SellingAV_750x400.jpg" alt="SellingAV_750x400" width="750" height="400" srcset="https://www.ravepubs.com/wp-content/uploads/2015/10/SellingAV_750x400.jpg 750w, https://www.ravepubs.com/wp-content/uploads/2015/10/SellingAV_750x400-370x197.jpg 370w" sizes="(max-width: 750px) 100vw, 750px" />As AV sales professionals, many times we end up approaching the IT department first, as they will have the final technical approval of our systems.  This week I give a couple reasons why we should be starting some of these conversations in the marketing department instead.</p>
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As AV sales professionals, many times we end up approaching the IT department first, as they will have the final technical approval of our systems. This week I give a couple reasons why we should be starting some of these conversations in the marketing department instead.

<p>As AV sales professionals, many times we end up approaching the IT department first, as they will have the final technical approval of our systems.&nbsp; This week I give a couple reasons why we should be starting some of these conversations in the marketing department instead.</p>


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Selling AV Episode 31: Talk to Marketing

Selling AV Episode 31: Talk to Marketing