<p><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-65469" src="https://www.ravepubs.com/wp-content/uploads/2015/10/SellingAV_750x400.jpg" alt="SellingAV_750x400" width="750" height="400" srcset="https://www.ravepubs.com/wp-content/uploads/2015/10/SellingAV_750x400.jpg 750w, https://www.ravepubs.com/wp-content/uploads/2015/10/SellingAV_750x400-370x197.jpg 370w" sizes="(max-width: 750px) 100vw, 750px" />Sometimes as AV salespeople and AV businesses we get hung up on what we want to sell our clients.  Many times however, that may not align with what the client wants to buy.  Listen to this week’s selling AV to hear the difference.</p>
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Sometimes as AV salespeople and AV businesses we get hung up on what we want to sell our clients. Many times however, that may not align with what the client wants to buy. Listen to this week’s selling AV to hear the difference.

<p>Sometimes as AV salespeople and AV businesses we get hung up on what we want to sell our clients.&nbsp; Many times however, that may not align with what the client wants to buy.&nbsp; Listen to this week’s selling AV to hear the difference.</p>


Selling AV Episode 36: What You Want Doesn’t Matter

A podcast show dedicated to those selling AV products day-in and day-out. Host Mark Coxon spends each episode giving listeners 5-minutes sales tips to help those in the AV industry.

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Selling AV Episode 36: What You Want Doesn’t Matter

Selling AV Episode 36: What You Want Doesn’t Matter