<p><img decoding="async" loading="lazy" class="alignright size-full wp-image-62542" src="https://www.ravepubs.com/wp-content/uploads/2015/08/sellav4.jpg" alt="sellav4" width="330" height="200" />We’ve all heard of FAB selling, selling based on Features, Advantages and Benefits. However, selling based on talking points can be boring. In this episode we talk about developing tracks that can make sure your FAB isn’t drab. Think of it as your five-minute sales manager.</p>
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We’ve all heard of FAB selling, selling based on Features, Advantages and Benefits. However, selling based on talking points can be boring. In this episode we talk about developing tracks that can make sure your FAB isn’t drab. Think of it as your five-minute sales manager.

<p>We’ve all heard of FAB selling, selling based on Features, Advantages and Benefits. However, selling based on talking points can be boring. In this episode we talk about developing tracks that can make sure your FAB isn’t drab. Think of it as your five-minute sales manager.</p>


Selling AV Episode 4: Develop Tracks

A podcast show dedicated to those selling AV products day-in and day-out. Host Mark Coxon spends each episode giving listeners 5-minutes sales tips to help those in the AV industry.

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Selling AV Episode 4: Develop Tracks

Selling AV Episode 4: Develop Tracks