It’s not about YOU it’s about your customers so you should not focus on the product but rather the benefits. When you buy a $6 coffee it is more about the experience than just a coffee. How does this translate to your offering?

Selling benefits not products.

"Manage Your Happiness" (MYH) is a business and lifestyle podcast. Just like the work-life balance we all strive for, this series is to reinforce the idea that "YOU are the CEO of your life". Your family, friends and colleagues can be a part of 'The Board of Directors' but you are in charge of your well-being and must make the decisions to strengthen yourself in all aspects of your life. After all, by staying strong and balanced, you will be of more help those around you. 
We cover health, wealth, and happiness WITH a strategy
  
Check out www.ripplesaffect.com for a 1-Page Marketing Plan

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"Manage Your Happiness" (MYH) is a business and lifestyle podcast. Just like the work-life balance we all strive for, this series is to reinforce the idea that "YOU are the CEO of your life". Your family, friends and colleagues can be a part of 'The Board of Directors' but you are in charge of your well-being and must make the decisions to strengthen yourself in all aspects of your life. After all, by staying strong and balanced, you will be of more help those around you. We cover health, wealth, and happiness WITH a strategy Check out www.ripplesaffect.com for a 1-Page Marketing Plan

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Selling benefits not products.

Selling benefits not products.