This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

Selling blood for tickets + Wojtek Hoch of Nomadic Uno


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Welcome to episode #249. On the show: SmarTone Telecom complicates the KISS principle; Ikea Canada powers discounts with Twitter vending machines; SeeLight helps the blind cross the street; Area360 raises $3.5M; Yogrt rakes in $3M; Untold Music Festival trades tickets for blood...in Transylvania. Member news includes items from Mondelez Shopper Futures, Unacast and Coke, Walgreens, InMarket, Millennial Media, AOL. Special guest is Wojtek Hoch of Nomadic Uno.

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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketingBy Rob Woodbridge

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