As coaches, and content creators, we want to impact more people and sell more of our courses, coaching sessions/packages or services but we tend to make a big mistake: trying to sell what people need instead of what they want. It's a subtle difference in our mind but a catastrophe if we fail to understand why they're distinct.

If our offers are not aligned with what our ideal clients want, we will end up with dry sale seasons and self-doubt. Back when we started selling digital products online we didn't even know what an OFFER was. We sold our first product only by describing what it contained: more videos, tools, documents, etc. That's what people needed to accomplish their goals, but not what they wanted, so our first offers didn't fly at all.

Things changed when we understood the power of an irresistible offer based on what our ideal client actually wants. In this video, we explain how you too can make this switch and start attracting more clients, increase your prices and positively impact more people in the world.

🔴 Discover our Sales Copy Framework. This free guide will show you how to write a sales page that converts views into sales for your digital products (without sounding salesy or pushy). 👉 https://www.profitabletalents.com/freeguide

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