We're back with a new format, where two experts from The Digital Maze from two different ends of the marketing spectrum provide their uniques perspective on an industry topic.

This episode we're looking at how PPC and design teams can optimise PPC ads for maximum reach. From landing pages, to client and competitor research, how do different marketing teams tackle this subject? What can we learn from each other? Are we all secret Reddit users?

And, crucially... how do you sell fire to the devil?