What do you do when the world feels too heavy to sell your work?

This episode was born from a quiet message inside my new Instagram broadcast channel, The Secret Garden Club: "It feels inappropriate to post or promote right now, but enquiries are low. What do I do?"

I’ve been there; Flashbacks to COVID lockdowns, glued to the news, second-guessing every caption. If you're in that place too, this one’s for you.

In this episode, I’m sharing:

→ A personal story from the early days of lockdowns and how flowers sold more when everything felt uncertain

→ Why understanding the real reason people buy flowers can change your entire approach to marketing

→ How to show up like a lighthouse, steady, safe, and softly visible, instead of a spotlight shouting for attention

→ The quiet power of creating art from pain (and yes, we talk about Taylor Swift)

→ The evidence that proves businesses who stay present in hard times grow faster on the other side

If you're craving a permission slip to market with more empathy and less pressure and a reminder that your work still matters, especially when it feels like everything is burning, this episode will feel like a warm cup of tea and a gentle nudge forward.

Links & Resources:

🌸 Join Wildflower Academy — community, strategy, and steady growth for florists who want to build a business that lasts (price increasing soon!)

If you loved this episode:

- Please take a moment to rate & review on Apple Podcasts or Spotify, it helps more florists find the show
- Share it with a flower friend who’s been second-guessing their posts lately
- Tag me on Instagram and let me know your biggest takeaway, I’d love to hear what landed for you