The other day, I was reviewing somebody’s front-end offer. The central portion of the landing page for it was a video of him talking. And I noticed something…

He was not portraying any confidence in his offer.

In fact, he was practically apologizing for making it. He started off by saying he wasn’t trying to make a quick buck, saying it wasn’t a scam, etc. I mean, who puts forth a good offer by leading off with the fact that it isn’t a scam?

I call this “selling from your heels”. It is delivering a sales message while leaning back, almost propitiating to your prospect for even making the offer.

What do you do when you're seriously nervous about trying to make a sale?