According to the Content Marketing Institute (CMI), 32% of marketers think their content creation workflow is fair or poor. Research from Zazzle Media supports this. It reveals that 60% of people find it hard to produce content consistently.

In this episode, we're talking about the definition of content marketing, if it actually works, common myths about content marketing, the strategies involved in content marketing, tools to improve your content marketing strategy, and how to repurpose your content effectively.