In this conversation, Diane Sealey interviews Peter Knoell, Director and Partner at Genic Direct, about his extensive experience in the direct sales sector. Peter shares insights into the challenges of the German market, the importance of understanding customer decision journeys, and the flexibility that direct sales offers.

He discusses the growing trend of traditional brands exploring direct sales and the significance of the Meridian-Genic partnership in navigating the complexities of the market.

The conversation also touches on the importance of data in understanding customer needs and the personal interests of Peter outside of work.

Takeaways

• Successful sales are driven by clear strategies and motivated teams.
• Understanding the German market is crucial for success.
• Customer decision journeys vary significantly by product and demographic.
• Experience with products is key to building customer trust.

• Traditional brands are increasingly exploring direct sales channels.
• Data collection enhances customer relationships and brand loyalty.
• The Meridian-Genic partnership offers deep operational experience.
• Cultural differences must be navigated when entering new markets.

www.genic.de

Peter's LinkedIn https://www.linkedin.com/in/peter-knöll-27571a79/

In this episode of the Selling In Europe podcast, we step into the evolving world of direct selling with industry luminary Bob Parker. Bob has vast experience in the direct selling sector and is recognised in the DSA Hall of Fame.

Fresh from the Direct Selling University (DSU) event in Amsterdam in this chat with host Diane Sealey, Bob talks about the strategic shifts, emerging trends and opportunities, and core values that are propelling direct selling into an exciting new era. From attracting Generation Z to building resilient customer relationships in a post-pandemic, digital-first landscape.

During the conversation, Bob also shares insights into the industry white paper that Meridian MMI has created to support and share knowledge within the sector. The white paper is free to download from the Meridian website.

The document has been praised for its simplicity and clarity, outlining trends within the industry and the strategy and tactics required to stay in step with the new digitally dominated world, without sacrificing the best aspects of relationship-based sales.

The download link to the Meridian MMi White Paper is here

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#BobParker

Welcome to Selling in Europe, the podcast designed to equip leaders of small and large organisations with the insights and strategies they need to thrive in the dynamic European direct selling and retail landscape. Whether you're navigating the complexities of physical storefronts or conquering the ever-evolving world of online commerce, this podcast is your go-to resource.

Across a diverse range of episodes, we'll delve into every conceivable subject impacting your business. From understanding nuanced cultural differences in consumer behaviour and adapting your marketing message accordingly, to mastering the intricacies of cross-border logistics and navigating diverse regulatory environments, we'll cover it all. We'll explore effective strategies for building and managing high-performing teams across different cultures, discuss the latest trends in e-commerce and digital marketing specific to the European market, and unpack the secrets to creating truly engaging customer experiences that resonate across diverse demographics.

We'll also tackle the challenges and opportunities presented by emerging technologies, explore innovative sales techniques tailored to the European consumer, and discuss best practices for scaling your business sustainably while remaining compliant with local regulations. We'll feature interviews with industry experts, successful entrepreneurs, and thought leaders who will share their firsthand experiences and offer practical advice you can implement immediately.

This introductory episode sets the stage for what you can expect from Selling in Europe. We'll outline the key themes we'll be exploring in future episodes, introduce the host and their expertise, and give you a taste of the valuable insights and actionable strategies you'll gain by tuning in. Whether you're a seasoned executive or just starting your journey in the European market, Selling in Europe will provide you with the knowledge and tools you need to succeed.

Subscribe now and join us as we unlock the potential of the European marketplace!

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