The lead economy is a massive infrastructure monetizing consumer intent through a tiered system. Tier 1 generators capture intent, Tier 2 distributors facilitate auctions via Ping-Post models, and Tier 3 buyers convert leads. High-value assets require verified permission, granular data, and immediate urgency, making them more than simple contact information.
Velocity is vital; leads decay ten percent hourly. Responding within one minute boosts conversions by 391 percent, yet 63 percent of leads never receive calls. Success demands rapid API integration and strict compliance. This high-speed market rewards operational excellence and the ability to bridge the gap between intent and conversion.