What if the key to great selling is the same as great relationships? In this episode, we explore how the Golden Rule — treat others the way you want to be treated — applies to selling as universally as it does to life.

Inspired by Roy Chitwood’s World-Class Selling, we break down the idea that Selling is Selling is Selling. Whether closing a multi-million-dollar deal or selling a cup of coffee, the Track Selling System provides a proven, adaptable framework that works in any situation.

Join us as we unpack the seven-step process, explore the sales cycle, and discuss how ethical, relationship-driven selling leads to better results. And stick around for a powerful takeaway: when you combine the Golden Rule with the Track Selling approach, you’re not just making sales but building trust and creating long-term success.

Listen now and discover why great selling is great communication!