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Dylann Ceriani is the Co-founder at Protoshop. She is an amazing engineer and a great saleswoman. How is she successful and what is she doing?

In the first part of the interview, Dylann shares that her success is because of the services she is using for lead generation. However, once we get going, we all quickly realize that Dylann's expertise and not time waste attitude helps sell to likeminded individuals. Here are some take-aways from our conversation:

• Be genuine
• Be an expert (if you are not, bring in the expert to add value)
• Don't be boxed into the stereotype in sales
• Be direct and be bold in your sales process

What are you doing that might not be driving the sales? After listening to this episode, what are you going to be doing different?

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