Email is the most important channel cultural attractions use to communicate with members and potential members. It drives renewals, upgrades, event awareness, and ongoing engagement.

This conversation explores what it looks like to level up email. What would a smarter email plan look like? How would it impact member retention, renewals, and long-term revenue?

We’re joined by TJ Christensen, founding partner at Blue Gator, to talk about how connecting ticketing, membership, fundraising, and marketing data inside Salesforce makes more intentional, automated email possible.

We cover:

• Why disconnected systems lead to outdated email lists and wasted ad spend
• How Salesforce enables real-time audience segmentation across email and paid media
• A practical breakdown of RFM (recency, frequency, monetary value) for gardens, zoos, aquariums, and museums
• How smarter email journeys can unlock six figures in incremental membership revenue
• Ways email, CRM data, and paid advertising can work together without constant manual list pulls
• Why improving retention by just a few percentage points can dramatically reduce annual “go-get” pressure

This episode is especially relevant for marketing leaders who own membership growth but feel limited by their current email tools, CRM setup, or internal data silos.

This podcast is produced by Attend Media.

Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media

Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com